Demand Response, TOU, and New Programs

Positive Energy can help you reach customers, significantly drive up opt-in rates, and ensure customer comprehension of new programs and services.

We can work with you to:

  • Segment and target your service area to best allocate marketing dollars towards customers most likely to respond and most likely to contribute meaningfully to your program (e.g. high A/C users for demand response programs)
  • Design and deliver individually customized marketing pieces to drive up customer participation in new programs.
  • Maintain ongoing customer communications to reduce program attrition and reduce potential for customer confusion.

Contact us for more information.

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