Behavioral Science
Behavioral science works. And Positive Energy employs it aggressively and with deep knowledge.
In a future where many investments, from time of use pricing, peak demand initiatives, and the adoption of new services and pricing programs are dependent upon customer adoption, knowing how to motivate customers is critical.
In contrast, pure economic price signals have had a checkered past:
- California learned the hard way when it implemented one of the most aggressive tiered pricing structures in the country - and saw zero impact on customer consumption.
- Other utilities have struggled with time of use pricing, because customers didn’t understand it and had unmet expectations.
