Measurement and Verification
Measurement and verification is a core part of every Positive Energy program.
Our world-class team of statisticians and direct marketing experts include industry leaders from data-driven companies Capital One and Amazon.com. We have run $250M annual marketing budgets and analyzed some of the world’s largest consumer marketing data sets. We are eager to help you employ your energy data sets to supercharge your efficiency, marketing and outreach efforts.
We employ a statistical test and control methodology to sample energy use results over meaningful time periods (12-24 months) and measure exact impact. We benefit from well-crafted tests without selection bias capable of measuring both overall behavioral impact and specific campaign actions.
We work with you to both integrate existing program participation tracking and bring more tracking capabilities to current program offerings.
