Direct Marketing Analytics
Occasionally an industry will come across a data stream so rich that it reorients the entire industry. Credit scores did it to the financial industry, and keyword search targeting did it to online advertising.
With a renewed focus on the consumer, and the impending arrival of AMI, energy use data is about to provide the same transformation to the energy industry.
Positive Energy helps utilities use their rich customer data streams to dramatically increase the impact of all of their marketing and outreach efforts:
- Analysis of energy use through conventional meters or AMI, drilling down to usage breakdown and likely opportunities to reduce consumption.
- Comprehensive customer profiles built from not only energy data but also separately sourced housing and demographic data.
- Sophisticated data analytic software platform enables launching and tracking of hundreds of concurrent custom targeted marketing campaigns.
The net result is that all the noise falls away and each customer receives the right message for them at the right moment.
