Private Industry Involvement
Increasingly, major manufacturers and retailers rely on energy-saving features of products to drive sales.
We help utilities and retail electric and gas providers employ this long overlooked lever to power efficiency and outreach programs and dramatically increase customer value perception.
Through Positive Energy’s strong marketing channels (Home Energy Reports, targeted marketing, online tools and services, etc) private industry retailers, distributers and manufacturers can get involved in supporting the efforts of utilities and retail electric providers.
Telling a residential customer that they can save energy by buying CFLs is one thing-giving them the coupon to do so at the store nearest them for 15% less is entirely another:
- Drive up participation in programs with actionable calls to action instead of generic messages.
- Increase customer satisfaction and loyalty with offers and coupons that save them money.
- Subsidize subsidies, thereby increasing the likelihood of hitting your efficiency portfolio goals at or below established cost levels.
