Daniel Yates, CEO, Founder

Prior to founding Positive Energy, Yates was founder and CEO of Edusoft, the leading educational software company providing assessment platforms to US public school districts. He led the company from inception in a San Francisco apartment to national success with millions of students, ground-breaking partnerships, and recognized leadership in the market.  Yates is also credited with the design of Edusoft’s revolutionary plain-paper scanning solution that replaced the Scantron machine and consequently transformed the educational testing market.  

 

Yates sold the 150-person, $20M revenue company to Boston-based publishing company Houghton Mifflin in 2004.  

 

After his departure from Houghton Mifflin, Yates embarked on a year-long adventure with his fiancée, as they drove their car from the Arctic Sea in Alaska half-way around the globe to Ushuaia, Argentina at the southern tip of South America.  It was through this voyage that he was made witness to the shocking pervasiveness of environmental degradation, and consequently dedicated himself to working to help sustain what remains of our beautiful natural world.  

 

Daniel Yates received his B.A. in Computer Science, summa cum laude, Phi Beta Kappa, from Harvard University.

 

Alex Laskey, President, Founder

Laskey’s expertise is in marketing and policy. He is a campaigner, a strategist, a promoter and a consensus builder.  Most recently he worked on environmental issues with the public opinion research and political strategy firm of Fairbank, Maslin, Maullin, and Associates (FMMA). Previously, Laskey managed a high profile campaign for the California State Assembly and ran other local and state campaigns.

 

 

In between he produced and released his feature film, Assisted Living, to theaters nationwide in 2005.  

 

Alex Laskey received his B.A. in History of Science from Harvard University where his studies and research focused on environmental history and the history of the American West.